As Philadelphia's #1 Gourmet Burger Joint for the past 5 years, we have decided to pivot and solely focus on the craftsmanship of our steaks. Ummi Dee's decision to shift from a diverse menu featuring gourmet burgers and chicken sandwiches to a sole focus on steaks is attributed to various strategic considerations. This pivot stems from emerging market trends favoring high-quality steaks, allowing the restaurant to provide our consumers with a quality experience within the culinary landscape. By concentrating on steaks, Ummi Dee's aims to differentiate itself from the rest, potentially attracting a new customer base and prioritizing the quality of ingredients and preparation over menu diversity. This strategic shift reflects an evolution in the brand identity, adapting to changing consumer preferences and market dynamics.